The 2015 edition of the Nigeria Cup, tee off at the golf section of the Ikoyi Club 1938 last weekend with Heineken bringing excitement to golfers at the week-long event.
About 180 golfers are slugging it out in the finals of various events which the chairman of the Organising Committee, Mr. Lanre Kalejaiye said commenced on Saturday with the theme ‘Seven Shades of Green’ to showcase ” a key value that defines who we are, and celebrate a different shade of our national color – green,” he explained.
Heineken has been part of the annual golf event to celebrate the country’s independence and the excitement that goes with it has been the talking point among participants and fun seekers.
The international premium lager beer has made known its intention of continuous partnership with the annual event.
The senior brand manager Heineken, Ngozi Nkwoji last week noted that Nigerian Breweries through the brand has been partnering with Ikoyi Club for several years and is committed to the sponsorship.
“Ikoyi club is a prestigious club and Heineken is the most international premium lager beer in Nigeria and I think it is a perfect match. Our involvement with golf is about value. We are committed to the development of our youth establishment young executives and well-being of Nigerians.
“The game of golf apart from being a professional and recreational sport, provides our youths a platform for networking, socializing as well as development of the physical well-being.
“Although we (Heineken) have a global identity with the UEFA Champions League but when you look at your locality you will see what makes you a truly Nigerian and the Nigerian Cup in Ikoyi is truly a Nigerian tournament.
“In other countries on the continent, Heineken identifies with events that relate to them and this is exactly what we are doing here today,” she explained.
Earlier, the Organising committee chairman, Mr. Kalejaiye expressed his admiration of Heineken’s unbroken partnership with the tournament which has served as the longest amateur event in the country.
“It has been a success story today courtesy of Heineken’s partnership and we are glad that the brand actually created a platform for other corporate organisations to interact with the golf community, captains of industry and business people with passion for golf,” he noted.
All through the seven-day event, golfers will have the opportunity to sip from a chilled Heineken lager beer every night up till the gala night coming up on the 4th of October with the presentation of prizes to deserved winners.
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